The Spirit has one the most interesting poster campiagns of this year, and they apparently plan on keeping it interesting. The latest gambit is is a parternership with nine art schools for the creation of nine student-designed campaigns, which will, I assume, include posters. The first poster resulting from this partnership can be seen above, and it come from the students at the The Art Institute of California – San Diego.
It’s a cool concept, although the style clashes a bit with the general style being used in the film’s advertisement and with the design of the title. But that’s the good thing about all these posters and campaigns: you can afford to have some oddballs and to try some different approaches.
I wonder if we will be seeing more of this type of thing.
In unrelated non-news I’m reminded of the poster for Hello, Dolly featuring Richard Amsel’s work, which he created as a student and which won a national competition.
The students coming up with campaigns for The Spirit are excused if they can’t come up with something quite as great as this.